In this recent Time Magazine interview, BIDS Faculty Affiliate Lisa García Bedolla, Vice Provost for Graduate Studies and Dean of UC Berkeley's Graduate Division, emphasizes the importance of recognizing uniqueness within the United States’ Latino community, who represent a breadth of diversity in terms of national origin, generation, language use, nativity, class, gender, gender identity, and sexuality.
“I think the most important thing for people to understand is that there is no ‘Latino vote,'” says Lisa García Bedolla, who for decades has studied, and even provided advice on, how political campaigns could better engage wide-ranging Latino communities. However campaign decision-makers often lack the cultural awareness that is necessary to be effective. García Bedolla, and others who participated in the interview, recommend that political campaigners should engage with Latino communities early and often, and all year-round, in order to understand the needs of individual communities.
Why It's a Mistake to Simplify the 'Latino Vote'
November 5, 2020 | Jasmine Aguilera | Time Magazine